Many brands invest a lot of time and a vast sum of money into influencer marketing campaigns. The results show that influencer marketing will probably be worth your energy. A lot of the research proves that influencer marketing is one of the most sustainable solutions to build brand awareness, increase conversions, or establish brand authority.
There is, however, the dark side of influencer marketing campaigns. As with every business decision, influencer marketing is not a solution for everyone. The professionals and cons of influencer marketing are an important factor to consider before you implement influencer marketing into the marketing strategy.
In this post, we’ll explore the pros and cons of influencer marketing, so you could make the best decision and draw all the huge benefits from your next influencer marketing campaign.
Jocial is a leading influencer marketing company that implements fully managed data-driven insights and creative strategy to produce meaningful relationships between brands and creators. We are pioneered the process of determining high-performing influencers.
Jocial aims to be the most powerful Influencer marketing platform in the world. We are now available to businesses/enterprises of any size at any level. So that they can connect their brands with digital influencers. Based in London, United Kingdom we are now leading our formation. Our global team has developed the premier platform with the best marketing solution. We always make the best marketing strategy that can generate the top result. And for generating more results, we provide structured incentives for our Influencer.
Over the years, it’s become painfully clear to us that many businesses without marketing can not grow. And many of the people struggle to generate quality traffic in a professional manner. So that it can make them consistently profitable. Here the paid marketing and online promotion can be a useful tool. But it has become far too expensive for most business owners and entrepreneurs. SEO is also highly cost-prohibitive and increasingly risky. But the question is how one can grow their business by the budget-friendly marketing plan? The answer to many of these types of businesses is Influencer marketing.
Influencer marketing is insanely effective and profitable, well, there are a number of things we can do for you. Our Company is able to deliver the right message to millions of your targeted audience effectively. Produce and employ different stunning concepts with in-house team to increase ROI. Acquire data and valuable insights about your products and target market. The only influencer marketing company can increase your sales, raise awareness, generate targeted clicks, deliver millions of targeted video views, improve customer conversion rates, raise app downloads for brands on a daily basis via data-driven and different scientific approach.
We love social media, and concern about making influencer marketing simple and scalable for everyone. We are having great innovators in the field that guarantee results for different well-known brands across the globe. Our specialty is influencer campaigns that provide new Gen paid social, creative production content distribution and much more. At initial we begin by fully understanding your business, market and target customers. From there we start conducting a research campaign to discover the best influencers for your marketing campaign. There are a number of platforms, including Instagram, Pinterest, Facebook, Twitter, Youtube, TikTOk, WeChat, Snapchat, LinkedIn, etc., where we will look for the best influencers for different marketing campaigns.
Although influencer marketing is much effective but not so easy, we can help you with that. You can find many of the stated marketing companies with different criteria. But in Influencer marketing opportunities we are the best. Because we have the top and most professional influencer marketing team in this sector. Also, every hour, every day we are training up the quality people that are interested in influencer marketing. Our FREE training course and online live classes are the most powerful way to be a professional influencer marker in the industry.
That’s why we embarked on the development of Jocial with one clear, concise goal:
To build a powerful enterprise-level platform that any business of any size or budget can tap into expand their customer base and of course increase sales we have collaborated with the company OriginLike.com.
Since going live with OriginLike.com in 2020, we have been helping businesses of all sizes and shapes do just that Increase traffic, build fast-growing, highly-targeted subscriber lists and of course, more brand awareness, gain more customers, locally and/or worldwide.
It’s abundantly clear that Jocial’s formula, strategy, and application are winners. As shown by the ever-growing list of success stories by our collaborator OriginLike.com. (See OriginLike Case Studies and Testimonials Page!).
Jocial aims to become the standard by which other influencer marketing platforms, services will be compared and judged. Our team is committed to continuously improving and evolving Jocial to meet the demands of all future trends.
Whichever direction things take in this space, we are confident that you will find Jocial to stay on the leading edge. Ensuring that our customers will always have a distinct competitive advantage.
We are highly concern and protect brands from Influencer Fraud and ensure only the most effective and relevant Influencers are employed to attain the highest possible ROI. Jocial love your presence on our Influence marketing platform and love working with everyone, no matter whether it is startups/global brands or Influencer and want to be a part of your journey to success.
Founder of Jocial
Jamie March – is a British internet entrepreneur who started at the age of 21, when he started work on SEO marketing.
He has experience working with a visual marketing agency. It works with mid-market and enterprise companies with a focus on the IT, advertising, healthcare, and business industries with the team (including a marketing team of former twitter & Facebook employees) to leverage the science of visual learning to improve the marketing success of clients across the funnel. Their specialties include social media marketing, content marketing, SEO, CRO, & visual content production (infographics, explainer videos & interactive content). He has also developed several online marketing applications and WordPress plugins with his own developer team.
Jamie March spearheads a diverse, talented team of programmers, developers, designers, and online marketing professionals to ensure that Jocial continues to grow as a top-shelf influence marketing platform.
Where to find the right influencers for your campaign?
Before we explore the nitty-gritty of the professionals and cons of influencer marketing, let’s focus on the fundamentals of every successful influencer advertising campaign – discovering the right influencers to utilize.
To uncover influencers, you need to pay attention what they are saying and what is being said about them.
That’s where media monitoring will come in handy!
Within the project creation wizard enter the keywords you want to track. Check out keywords related to your business niche, brand, the name of your product, or service.
The tool will gather publicly available mentions regarding your topics. Media monitoring tool will calculate the share of voice of given public profiles. This will likely be an indicator of who’s typically the most popular and dependable influencer you could work with.
print screen showing top influencers you could work with
The professionals of influencer marketing
Let’s start with the positives! There are lots of benefits to influencer marketing. A large number of small, medium companies and enterprises cooperate with Internet celebrities successfully.
How is influencer marketing making their lives easier? Here’s our list of most significant influencer marketing pros!
Influencer marketing does work
There are many reports examining the results of influencer marketing campaigns in various industries. The conclusions are clear – influencer marketing, if done right, will increase your sales.
Not merely does influencer marketing convert more customers (according to numerous studies influencers convert doubly much people as paid ads), those customers stick with the brand much longer.
Influencers attract customers with much longer lifetime value than customers you appeal to via other marketing channels.
In other words, you can build a lot more meaningful and longer relations by attractive to your customers’ via influencers.
Avoid pushy advertising
In essence, influencer marketing is an ad that doesn’t appear to be a paid commercial in any way.
Influencers’ content is much less pushy as a normal ad, and, often, far better targeted. These factors will work in your favor, as it’s yet another influencer marketing advantage.
That’s the main drawback of pay for traffic – you’ll spend a lot of money on advertisings that won’t reach your target audience.
Influencers know their audience well, and, therefore, they are able to provide the content they’re most likely to interact with.
Influencer marketing saves time
This point is because at least two of the professionals mentioned earlier.
First of all, you don’t have to come up with content for social media platforms by yourself. Influencers can prepare posts that will resonate using their audience and can align using their general online presence.
Moreover, customers enter your sales funnel much later after contact with an influencer. That means they are much more nearer to buying your product than customers attracted via other marketing channels.